Beyond the Slogan: Practical Ways to Support Those on the Cancer Journey

When my mother was diagnosed with breast cancer, I was about 4-years old.  Over the next 23 years, she fought this disease with amazing strength, grace and determination. I grew up experiencing what meaningful support truly looks like, not just for my mom but for those that helped and supported her. In past blog posts, we have discussed many aspects of breast cancer and things that hopefully help people see ways to positively support the those on that journey. In this blog, from a perspective of growing from a very young child to a man, and as the founder of World Change Coalition and creator of Cathy's Jeans, I want to share some of the simple and practical ways that bring action to slogans I have used, like "CANCER STRONG", and provide tangible support for those fighting cancer.

Small Gestures, Big Impact

When a close family friend, a pillar of support for us, was diagnosed with cancer after moving away, my mother knew exactly what to do. “Send her cards,” she said. So, we sent five or six cards a week, cheery, heartfelt notes to remind her she wasn’t alone. Later, she shared how much those simple cards lifted her spirits.

Never underestimate the power of small, thoughtful gestures. A handwritten note, a text, or a care package can brighten someone’s day and remind them they’re supported.

Listen Without Trying to Fix

One of the most valuable lessons I learned was the power of simply listening. Cancer patients face an overwhelming barrage of medical information, treatment decisions, and emotional challenges. They don't need someone else telling them what to do.

My mother taught me that sometimes the greatest support comes from sitting quietly beside someone, holding their hand, and letting them express their fears without judgment or immediate suggestions. Your presence alone communicates that they're not facing this battle alone.

Focus on Practical Everyday Needs

Cancer treatment disrupts normal life in countless ways. During my mother's journey, I discovered that practical support matters tremendously.

Consider these actionable ways to help:

• Organize meal deliveries: Set up a calendar for friends and family to provide nutritious meals during treatment weeks.

• Offer transportation: Driving to and from appointments is exhausting. A ride can be an incredible gift.

• Handle household tasks: Cleaning, laundry, yard work, and pet care can become overwhelming burdens during treatment.

• Manage medical paperwork: Help organize insurance documents, medical bills, and appointment schedules.  The bureaucracy can be overwhelming and daunting and a source of great anxiety.

These practical supports allowed my mom to focus her energy on important things other than

logistics.

Respect Their Dignity and Independence

Cancer treatment can strip away many aspects of independence and dignity. My mom's experience inspired me to create Cathy's Jeans – comfortable pants with functional pockets that allowed her to carry her essentials without needing a purse during countless medical appointments and treatments.

Look for ways to help that preserve dignity. Offer choices rather than taking over. Remember that maintaining some control and normalcy is precious when so much feels out of control.

Be Present for the Long Haul

Cancer isn't a sprint; it's a marathon. Many people show up in the beginning but disappear as treatment drags on. The support network often dwindles precisely when it's needed most.

I learned from my mother's more than two-decade journey that consistent support matters enormously. Mark treatment milestones on your calendar. Show up months and years after diagnosis. Your continued presence communicates that you are there for them and become a steady and reliable point of strength.

Support the Caregivers Too

Primary caregivers, often spouses or adult children, carry tremendous physical and emotional burdens. As a son watching my mother's journey, I experienced firsthand how frightening and exhausting the caregiver role can be.

Remember to check in on the caregivers. Offer them breaks. Bring coffee. Listen to their struggles. Supporting the supporters creates a stronger circle of care around the person fighting cancer.

Honor Their Journey by Taking Action

After my mother passed in 2015, I made a promise to honor her memory by creating something meaningful. The fingerprint logo on every pair of Cathy's Jeans serves as a reminder that one person's journey can touch countless lives.

You don't need to start a company to take meaningful action. Volunteer with cancer organizations. Donate to research. Advocate for better healthcare policies. Support businesses that give back to cancer causes.

The most profound way to honor someone's cancer journey is to transform their challenges and victories into positive actions in the world. That's not just a slogan, it's a legacy.

Thank you for taking the time to read this.  I am inspired and energized by the notes and comments from so many of you.  I always appreciate you sharing this and other blogs with your friends and families.  Bless you all. 

I miss you mom and love you always.