October marks Breast Cancer Awareness Month, a time when individuals, families, communities, and organizations worldwide unite to raise awareness about breast cancer, promote early detection, and support those affected by this pervasive disease. As we wear our pink ribbons and participate in various events, it's important to reflect on the progress that has been made, the challenges that lie ahead, and the personal stories that drive change in the awareness of and fight against breast cancer.
Understanding Breast Cancer: Facts and Figures
Breast cancer remains one of the most common cancers affecting women globally. According to the World Health Organization, in 2020 alone, there were 2.3 million women diagnosed with breast cancer and, in 2022, 670,000 deaths globally. Breast cancer is the most common cancer in women in 157 of 185 countries. Lest we forget, 0.5% to 1.9% of breast cancer diagnoses are in men.
According to the American Cancer Society, breast cancer is the most common cancer in women in the United States, except for skin cancers. It accounts for about 30% (or 1 in 3) of all new female cancers each year. Estimates for breast cancer in the United States for 2024 are:
-About 310,720 new cases of invasive breast cancer will be diagnosed in women.
-About 560,500 new cases of ductal carcinoma in situ (DCIS) will be diagnosed.
-About 42,250 women will die from breast cancer.
Breast cancer mainly occurs in middle-aged and older women. The median age at the time of breast cancer diagnosis is 62. This means half of the women who developed breast cancer are 62 years of age or younger when they are diagnosed. A very small number of women diagnosed with breast cancer are younger than 45. About 80% of breast cancer diagnoses are in women older than 45 years of age. Of importance is to remember that breast cancer is increasing in younger women. My mom was in her early 30’s when diagnosed with breast cancer.
While these numbers are sobering, it's important to note that breast cancer survival rates have improved materially over the past few decades, thanks to in more pervasive early detection and advancements in treatment.
However, the battle is far from over. Breast cancer doesn't discriminate – it affects people of all ages, races, and backgrounds. While it's primarily associated with women, men can also develop breast cancer, though it's much rarer. This underscores the importance of widespread awareness and education about the disease.
The Power of Early Detection
One of the most critical messages of Breast Cancer Awareness Month is the importance
of early detection. When breast cancer is detected early, before it has spread, the 5-
year relative survival rate is 99%. This statistic highlights the life-saving potential of
regular screenings and self-examinations.
Key early detection methods include:
Mammograms: Regular mammograms are the most effective way to detect breast cancer early. Recent advice in the medical community suggests that mammograms be conducted beginning at 45 years old. If you are in a higher risk category, the advice suggests beginning at 40 years old or, if a family member has been diagnosed at a younger age, begin mammograms at an age 10-years earlier than the family members age at their diagnosis. 1
Clinical breast exams: Professional examinations by healthcare providers can identify unusual changes.
Breast self-awareness: Being familiar with how your breasts normally look and feel can help you notice any changes quickly.
It's crucial for individuals to consult with their healthcare providers about when to start and how often to get screened, as recommendations can vary based on individual risk factors and family history.
A Personal Journey: From Loss to Inspiration
Behind every statistic is a personal story of struggle, resilience, Love, and hope. I founded the World Change Coalition, after watching my mom face the challenges of metastatic breast cancer for 23 years.
Diagnosed when I was around four years old, my mom faced multiple recurrences and underwent various treatments, including chemotherapy, radiation, surgery, and experimental drugs, before passing away in November 2015.
This deeply personal experience taught invaluable life lessons:
Life is temporary: Facing mortality changes one's perspective, priorities, and daily approach to life.
Empathy for others: Witnessing real suffering fosters a deep sense of empathy and care for others.
Perseverance is key: His mother's unwavering dedication to her family, even during periods of pain and suffering, exemplified true courage.
Please note, these are not medical recommendations, but an extract of different perspectives found across different periodicals, websites, cancer support groups, and other media.
These lessons became the foundation for the World Change Coalition, a social enterprise aimed at supporting women challenged with breast cancer. From Personal Loss to Positive Action: Cathy's Jeans
Inspired by my mother's journey and the practical challenges she faced during treatment, the founder created the World Change Coalition and their Cathy's Jeans – a product designed be more functional jeans for all women and to make life a little easier for women undergoing breast cancer treatment. These jeans are not only comfortable but also feature functional pockets large enough to carry essentials like personal identification, insurance cards, and phones – items that often proved inconvenient for mom to carry during her numerous medical appointments.
What makes Cathy's Jeans truly special is their purpose beyond comfort and functionality. The company donates at least 15% of the profits to non-profit cancer support groups, directly contributing to the fight against breast cancer. The World Change Coalition’s logo is my mother's fingerprint and serves as a poignant reminder of her lasting impact and the potential to continue to touch lives.
This movement exemplifies how personal experiences can drive meaningful change, combining practical solutions with philanthropic efforts to support the breast cancer community.
Breaking Down Barriers: Addressing Disparities in Breast Cancer Care
While overall breast cancer death rates have decreased over time, significant disparities persist among different racial and ethnic groups. For instance, Black women in the United States have a 40% higher death rate from breast cancer compared to white women, despite having a lower incidence rate. These disparities are often rooted in complex socioeconomic factors, including access to healthcare, quality of care, and systemic biases.
Breast Cancer Awareness Month serves as a platform to highlight these disparities and advocate for equitable access to screening, treatment, and support services for all individuals, regardless of their background or socioeconomic status.
Supporting Survivors and Thrivers
Beyond raising awareness about prevention and early detection, this month also celebrates the strength and resilience of breast cancer survivors and thrivers. The breast cancer journey doesn't end with treatment – many individuals face ongoing physical and emotional challenges long after their initial diagnosis and treatment. Support groups, counseling services, and survivorship programs play a crucial role in helping individuals navigate life after breast cancer. These resources provide a sense of community, offer practical advice for managing side effects, and help survivors reclaim a sense of normalcy and purpose in their lives.
Advancing Research and Treatment
Breast Cancer Awareness Month also shines a spotlight on the importance of ongoing research. Thanks to decades of dedicated research, we've seen remarkable advancements in breast cancer treatment, including:
-Targeted therapies that attack specific types of cancer cells with fewer side effects
-Immunotherapies that harness the body's immune system to fight cancer
-Improved surgical techniques that preserve more healthy tissue
-Enhanced radiation therapies that minimize damage to surrounding organs
However, there's still much work to be done. Continued research is vital for developing more effective treatments, improving quality of life for patients, and ultimately finding a cure for breast cancer in all its forms.
How You Can Make a Difference
Breast Cancer Awareness Month provides numerous opportunities for individuals to get involved and make a difference:
Educate yourself and others about breast cancer risks, symptoms, and screening guidelines.
Participate in or organize fundraising events like walks, runs, or other community activities.
Donate to reputable breast cancer research organizations or patient support services.
Volunteer at local cancer support centers or hospitals.
Advocate for policies that promote breast cancer research funding and improve access to care.
Support friends, family members, or colleagues who may be affected by breast cancer.
Consider supporting initiatives like Cathy's Jeans that combine practical solutions with charitable giving.
Of course, I would very much appreciate your liking and sharing my blog and website as our objective is to support women facing the challenges of breast cancer.
A Future of Hope
As we celebrate Breast Cancer Awareness Month, we're reminded of the progress we've made and the work that still lies ahead. By continuing to raise awareness, support research, and advocate for equitable care, we move closer to a world where breast cancer no longer threatens the lives and well-being of millions. Let this month serve as a catalyst for action, inspiring us to come together in the fight against breast cancer. Whether you're a survivor, a caregiver, a healthcare professional, or someone inspired to make a difference, your voice and your actions matter. Together, we can create a future where breast cancer is no longer a life-threatening disease, but a manageable and beatable condition.
As we wear our pink ribbons this October, let's renew our commitment to this vital cause. Every step forward, no matter how small, brings us closer to a world free from the shadow of breast cancer. Let's celebrate the progress we've made, honor those we've lost, support those currently fighting, and work tirelessly towards a brighter, healthier future for all.
In the words of the World Change Coalition founder's brother, "sic parvis magna" – great things from small beginnings. Every journey starts with a vision and a small first step.
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